Annelies graduated from Utrecht University in 1991, specializing in Intellectual Property Law. As a Trademark lawyer she has worked for a few Dutch Trademark agencies, amongst which for Intermark. Very involved with the trademark business and enthusiastic about Intermark, she became managing partner and owner of this firm in 1998.
At present Annelies is one of the partners of Knijff Trademark Attorneys of which Intermark forms part since 2003. In 2007 Intermark changed its name into Knijff Trademark Attorneys. Her practice mainly consists of larger Dutch companies who engage Annelies for the complete management of their mainly international trademark portfolios. Annelies has been board member of the Benelux Trademark and Design Law Association (BMM) and is member of several International trademark associations.
Annelies advices her clients with a practical and commercial point of view. "I always try to empathize with my Clients’ situation, in which I weigh all relevant aspects, including those which seem to lay outside the field of trademark law at first instance. I do often include marketing considerations; questions like where the company wants to stand with her marks within a certain period, but also what would be the costs and expected profit, can be relevant for an expert opinion in trademark law. It turns out to be very useful to think along with the client as a trademark lawyer in the introduction stage of a trademark or product.”