Caroline Schreuder
Caroline obtained her law degree at the University of Groningen in 1991, specializing in intellectual property law. After a trainee post at an international food retailer in 1991, she started her career in a large Dutch trademark attorneys firm. In 1994 she passed the BMM exam of the Benelux Association for Trademark Attorneys. In 2006 she continued her career at Knijff Trademark Attorneys.
The international and dynamic character of the trademark world is what appealed to her immediately. The marketing areas of proprietary brands no longer limit itself to a single country and she regularly receives questions on how a protect a trademark in other parts of the world.
Everyone comes into touch with trademarks daily and trademarks seem to be a public property. However protecting trademarks is a specialized profession. Many entrepreneurs do not recognize the importance of trademark protection and what it all entails. Prior to the protection of a trademark, it is perhaps even more important to check whether the trademark is available, especially if it will be launched in multiple countries.
In addition to her daily practice, Caroline particularly focuses on European trademark searches, Multisearches. Instituting, coordinating and handling of trademark searches in multiple countries simultaneously, can be a complex and time consuming project. "For me it is a challenge to combine all the different search reports into one clear overall conclusion and present it to the client."
 |
Contact T: +31 (0) 294 490 900 E: c.schreuder@knijff.com  |
Caroline obtained her law degree at the University of Groningen in 1991, specializing in intellectual property law. After a trainee post at an international food retailer in 1991, she started her career in a large Dutch trademark attorneys firm. In 1994 she passed the BMM exam of the Benelux Association for Trademark Attorneys. In 2006 she continued her career at Knijff Trademark Attorneys.
The international and dynamic character of the trademark world is what appealed to her immediately. The marketing areas of proprietary brands no longer limit itself to a single country and she regularly receives questions on how a protect a trademark in other parts of the world.
Everyone comes into touch with trademarks daily and trademarks seem to be a public property. However protecting trademarks is a specialized profession. Many entrepreneurs do not recognize the importance of trademark protection and what it all entails. Prior to the protection of a trademark, it is perhaps even more important to check whether the trademark is available, especially if it will be launched in multiple countries.
In addition to her daily practice, Caroline particularly focuses on European trademark searches, Multisearches. Instituting, coordinating and handling of trademark searches in multiple countries simultaneously, can be a complex and time consuming project. "For me it is a challenge to combine all the different search reports into one clear overall conclusion and present it to the client."
