Adidas is a world-famous sports and leisure brand, whose logo features on almost all of its products. Adidas also has several sub-brands, such as 'Terrex', which was launched to sell the company’s outdoor product range.

Kool & The Gang had its biggest successes in the seventies and eighties (remember: Ladies Night!). Only one founding member of Kool & the Gang, Robert “Kool”, is still alive. In 2021, however, new members of Kool & the Gang made a studio album named “Perfect Union”.

From a marketing perspective, standing out from the competition is important. Being distinctive means that potential clients will notice you and you can leave an impression. Distinctiveness is also an essential element in trademark law because a trademark must be distinctive to gain acceptance with the trademark authorities.

When someone says ‘Doritos’, you automatically think of crunchy, cheesy nachos. How about a Doritos flavoured drink? Empirical, a spirits company, came up with the idea and did some experimentation. The result is a liqueur that smells and tastes exactly like nachos. It’s supposed to be delicious.

It appears that in China people wearing frog costumes (so called “Frog sellers” or “Frog Influencers”) led to a flood of viral videos.

Wishing you happy holidays and an amazing 2024 from all of us at Knijff!

Assassin's Creed, developed by Ubisoft, is an action-adventure game known for its historical settings. In the series, players take on the roles of various characters navigating through different eras.

Vincent van Gogh spent his life in various places in Europe. He lived in Paris and London as an art dealer, and made most of his artworks in Brabant and France.

Star Wars has been globally renowned for decades. Unfortunately, famous brands are still occasionally 'borrowed' by companies for different products or services.

Some victories come at such a high price that it would be more accurate to describe them as a tactical defeat. If you know your classics, you will have heard the term ‘Pyrrhic victory’.

The abiding Louis Vuitton pattern

Crompouce (®?) - A Pink Sensation

Creepy crawlies are contesting

All wrapped up: trademark protection for distinctive packaging

Many types of trademark elements can be protected nowadays, including names, logos, shapes, colours, sounds, moving images, short films and position trademarks.

Marlboro lookalike

‘El Pelusa’ turns prickly

Fjällräven’s Fox enters the Fancy Forest

MAXimum victory: Omroep Max triumphs over HBO Max in the Benelux