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Your brand is important, and rightly so.
Whether new or already established, a trademark or company name needs the effective protection that will allow you to take action against infringements and imitations and use it without impediment. Good trademark protection can give you the edge over your competitors.
Trademark protection consists of several elements, including registration in the trademark register. Without registration, there is no right to a trademark. But before you can register your trademark, you will have to find out whether it is available.
When conducting a trademark search, both the trademark register and the trade name register must be scrutinised closely to uncover any potential objections or obstacles. Not only will we provide you with a risk assessment and advice as to whether or not your company name can be used, but we can also explain what can be done to reduce or eliminate any risks. You can read more about trademark searches here.
Trademark search
Trademark registration
You can only acquire the exclusive rights to a trademark by registering it in the trademark register. It is therefore important that this is done correctly to obtain the fullest possible protection. This is where we come in. Once we have some information about your ambitions, budget, and future plans, we can draw up and implement a plan for you, wherever you are in the world.
Trademark watching
Registration is not the end of the story, as you may also have to actively defend your trademark. Thousands of trademark applications are filed every day, and you obviously need to know if any of them may infringe on your trademark rights. Monitoring your trademark is a crucial service that Knijff can provide. This monitoring consists of advanced detection methods to track any potentially objectionable trademarks, trade names, or other infringements of your trademark rights.
If we find an objectionable trademark application, trade name registration or any other infringement, we will immediately send you an infringement alert containing full details of the infringement. Our unique advisory system will notify you immediately of what action you need to take and what level of priority should be given to the alert.
This means that you will be able to consider, together with us, how best to deal with the infringement in good time. It is important to take action as soon as possible, as prompt action makes it more likely that your competitor will desist, thus minimising the damage to your company.
Trademark dispute
We will also be happy to assist you in the event of an infringement, or if you are sued by another party. We make every effort to resolve issues quickly and effectively.
Design protection
Finally, we can not only help you to register words, logos, or company names, but also distinctive designs.
Design is becoming ever more important, because products are increasingly recognised by their design. That is why, when we register a new product, we will always look at options to protect the design and advise you on how best to go about this; registering a design requires close attention.
Registration will protect your design and allow you to object to any designs that make a similar general impression, to exclude them from the market. This means that competitors will not be able to choose a similar design for their product and your design will remain distinctive.
Get great advice
Trix Ockeloen //
Trademark Attorney
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