Trademark dispute
With thousands of new trademarks being registered every day, some may infringe on pre-existing (trademark) rights.
Be this accidentally or deliberately, these conflicts must always be resolved. Preferably outside of court since litigation costs can be crippling. Our Knijff attorneys are happy to assist you in case of any conflict.
Defending your trademark rights
To protect your interests, you may have to defend your trademark rights tooth and nail. That’s what trademark registration is all about. However, remember that it is up to you to discover possible registrations or use of conflicting trademarks. And that it is up to you to subsequently take action if you do. The trademark office will not reject trademarks registrations based on similarity alone.
Get great advice
Erwin Haüer //
Managing Partner & Trademark Attorney
The DIDI case
Learn more how fashion brand DIDI is defendings its brand.
Trademark watching
So how do you know if a similar trademark is being registered by a third party? With so many registrations being made every day, it is impossible to monitor this yourself. That is where are our trademark watching comes in. It monitors new trademark applications, all day, every day, and will immediately report any infringements, which we forward to you as an infringement alert. You and your attorney can then decide whether or not you need to take action.
It is also important to keep an eye on both your competitors and the market for use of any infringing trademarks. Should you find an infringement, then you must take action to prevent loss of goodwill or sales, or any other damage. Contact us immediately in such a case. Instead of merely presenting you with pages and pages of advice, Knijff takes action to find a swift and effective solution and stop the infringement.
Are you being accused?
It is also possible that you infringe a third party’s trademark. If a third party accuses you of infringement, again it is vital that you act immediately. In most cases, the situation can be resolved, especially with help from Knijff. First we will establish the rights of the third party. Then we determine your legal position. Often it’s nothing but a storm in a teacup, and the issue can be settled between parties without having to go to court.
Whatever the situation, and whatever your position in a trademark conflict, we will be happy to help. We have years of experience filing procedures for trademark offices, oppositions and drawing up and responding to cease and desist letters. If you have a conflict, you can leave it to us to sort it.
Anti-counterfeit measures
Counterfeiting is a growing problem. Particularly for companies marketing a popular product, produced in China, for instance. Where counterfeiting used to be restricted to luxury products, more common items are now also being copied and shipped out. All the more reason to tackle the problem at the source.
You can report your products to a customs organisation by means of an “application for customs action”. The customs organisation will then target any products that infringe your rights and stop them upon entry to a country. The sender or recipient will be requested to surrender the shipment for destruction. As this often helps to prevent a court case, this approach is very effective and cost efficient. Knijff will be happy to organise the customs actions for you. We work with React, a non-profit anti-counterfeiting organisation.
& more on trademark disputes
The dispute Q & A
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You must actively defend your trademark to protect your interests. In case of infringement, Knijff will first establish your legal position. We will advise you by way of a brief and practical report and assist you as and when necessary. We can object to the infringing trademark application or use of a trademark on your behalf by sending a cease and desist letter to the counterparty. Often, we will be able to reach an agreement with the other party.
An opposition procedure may also be filed with the trademark office. This opposition procedure is subject to strict deadlines and means you must act swiftly. The trademark office will decide on the registration of the filed trademark. However, this does not say anything about the use of a trademark. That is something we must arrange with the other party. Unless parties really want to take matters to court, we will always aim to find an amicable settlement. All of Knijff’s trademark attorneys are recognised and can represent you in legal proceedings before the Benelux and European Trademark Offices.
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Does another party object to your trademark, company name, or domain name? Things aren’t necessarily as bad as they seem. For instance, a demarcation of the interests may often lead to a solution that benefits both parties. Knijff has extensive experience in disputes like these and will give you realistic and pragmatic advice upon analysis of the situation.
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Nobody likes a trademark infringement. Sadly, it is an illusion to think that they can be avoided. There will always be those wanting to benefit from trademarks that are doing well. What is important is that you have a trademark registration, allowing you to act against infringements. Without registration, no rights! It is also important that you detect any infringements as soon as possible. There are two ways to do so. The first is that you keep a close eye on your own market and your competitors. If you detect an infringement, you must notify us immediately. It is also important to keep an eye on the trademark register for new infringing trademark applications. You can use our watching service for this. You will receive an infringement alert the moment a possible infringement is found, allowing you to take action swiftly and follow the right objection proceedings.
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Many people think that a Trademark Office like the Benelux Office for Intellectual Property will refuse applications for similar trademarks. Unfortunately, this is often not the case. You will have to take action yourself in case of a similar trademark being registered. That is why it is essential that your trademark is watched. You will be notified the moment we detect a similar trademark application.
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If you find that your products are being copied, Knijff can help you. Together with Stichting Namaakbestrijding (SNB) we will actively protect your products against counterfeit products.
We can also help you to take action. If you report your products to customs organisations by means of a “request for custom action”, customs will specifically target products infringing your trademark rights. These products can then be stopped as soon as they enter the country. The sender or recipient will be requested to surrender the shipment for destruction. As this generally prevents parties having to go to court, this approach is very effective and cost-efficient. Knijff will be pleased to organise the customs actions for you.
We work with React, a non-profit organisation in the fight against counterfeit.
Call us at Knijff
Please do not hesitate to contact us. We will be happy to help you with any questions you may have.