DIDI

Fashion brand DIDI is well aware of the importance of trademark protection and the measures required to maintain the exclusivity of its trademark and logos. Having a unique trademark and corporate identity is particularly important in the ready-to-wear clothing industry if your brand is to stand out among a sea of competitors and imitators.

The challenge extends beyond those companies that deliberately or inadvertently use a similar trademark or trade name. Competitors and major online retailers occasionally seek to capitalise on the DIDI name for promotional purposes.

Thanks to Knijff's trademark and trade name monitoring, DIDI promptly receives a notification whenever a company with a similar name registers with the Chamber of Commerce or files an application for a similar trademark. This timely warning means that DIDI can dissuade them from pursuing these plans while they are still at an early stage. Experience shows that it is precisely at this stage that an opposing party is more inclined to opt for an alternative name.

There are, however, times when it becomes necessary to take action against an objectionable trademark. Here too, speed is of the essence in order to make use of the opposition procedures made available by the various trademark authorities. Thanks to this sophisticated defensive strategy, DIDI has retained its status as a strong trademark in the industry for many years.