Butchers and meat suppliers already had plenty on their minds as a result of people eating less meat, but the producers of vegetarian meat alternatives are now also using meat-related names for their products. Surely this is misleading? Trademark law states that distinctive product names filed as trademarks may not be misleading. For example, the Benelux trademark authority rejected an application for CHICKEN TONIGHT, as it considered its use for non-chicken-related meat to be misleading.

How to enter a new market without substantial advertising budgets? Welcome to the world of guerrilla marketing. One way is to challenge market leaders and that is exactly what Tony Chocolonely did in her “Sweet Solution” campaign. Although legally risky, having a major brand owner react attracts a lot of media attention. Tony Chocolonely is a well-known chocolate brand in the Netherlands with colorful chocolate bars in various flavors. Their strong brand promise which is making the chocolate industry exploitation free, is part of their success.

Kool & The Gang had its biggest successes in the seventies and eighties (remember: Ladies Night!). Only one founding member of Kool & the Gang, Robert “Kool”, is still alive. In 2021, however, new members of Kool & the Gang made a studio album named “Perfect Union”.

It appears that in China people wearing frog costumes (so called “Frog sellers” or “Frog Influencers”) led to a flood of viral videos.

Crompouce (®?) - A Pink Sensation

All wrapped up: trademark protection for distinctive packaging

Many types of trademark elements can be protected nowadays, including names, logos, shapes, colours, sounds, moving images, short films and position trademarks.

Marlboro lookalike

Be a better person — wear designer clothing!