Rusty Lake
With 17 adventure games, millions of players worldwide and over 300,000 followers on the communication platform Discord, game producer Rusty Lake is an integral part of the independent gaming world. Their beautifully crafted 'digital escape' games are highly regarded by enthusiasts, featuring "virtually famous" characters such as Dale Vandermeer and Mr. Crow.
Thorough preparation
After releasing several games, it became imperative for Rusty Lake to prioritize brand protection. Brand protection in multiple countries begins with a solid strategy. Knijff provided guidance on researching the availability of trademarks to avoid unexpected obstacles and potential issues during and after registration.
A solid strategy
Rusty Lake encountered obstacles in Asia, requiring a localized strategy. Knijff has extensive experience in brand protection throughout Asia. Based on Knijff's advice, Rusty Lake could confidently file and register its trademarks, also in Asia.
Thorough preparation and strategy are the keys to successful trademark registration. With the peace of mind of a strong and protected brand, Rusty Lake embarks on its expansion in the gaming world.