Van Vliet

Van Vliet - The Sweet Company

Van Vliet is a family business that has been in the confectionery trade for more than 35 years, producing high-quality sweets that are exported to more than 40 countries. Van Vliet also produces for supermarkets and private labels. What motivates them? And how important is brand protection? Meet the sweet specialists!

Van Vliet’s range of brands

Van Vliet's own brands include MEENK (liquorice), KINDLY'S (nostalgic sweets) and DE BRON (healthy lifestyle sweets). These brands all stand for natural ingredients and a perfect taste experience. Van Vliet also focuses on the development of new products. These are high-quality sweets!

An attractive trademark portfolio

Each of Van Vliet's trademarks has its own name and implementation method, tailored to the brand experience. Not only have the product names and logos been registered as trademarks, but the company name is also well protected. This is essential, because the Van Vliet name stands for high-quality products that are also bought by third parties.

These registered trademarks are therefore constantly monitored by Knijff Trademark Attorneys. Competition in the confectionery market is fierce, making it crucial to actively defend both the trademarks and their goodwill. If Knijff detects an objectionable trademark, it can act immediately before any damage is done.