Skins Cosmetics

Skins Cosmetics has won several prestigious awards, including the Retail Year Award for Service and Innovation, and Amsterdam Enterprise of the Year. With 11 stores and a web shop, Skins Cosmetics is thriving. What is the vision behind Skins Cosmetics' success? What is its passion? And why is trademark protection so important? Get to know this retailer, which originated in Amsterdam.

Skins Cosmetics' vision

Skins Cosmetics is a unique concept in the Netherlands, as it sells perfume, make-up and skincare brands which are iconic abroad but not yet well known in the Netherlands. Skins has shops on the Runstraat (one of the 9 streets) and in the Conservatorium Hotel, both of which are well-known in Amsterdam and the surrounding area and distinctive not only for the brands they sell, but also for their beautiful shop design. But most importantly, Skins Cosmetics is passionate about its products and gives its customers first-class, personal advice. Skins Cosmetics believes in building long-term relationships with its customers, who are encouraged to try products first to help them make the right choice.

 Trademark protection is helping Skins Cosmetics to grow

Everything about Skins Cosmetics, from the corporate identity to the stores, exudes premium quality and attention to detail. Naturally, this image needs to be protected, and solid brand protection is necessary to prevent dilution. Knijff Trademark Attorneys worked with Skins Cosmetics to build the brand portfolio, and monitors the trademarks so that any offending trademarks and trade names can be removed from the market immediately. This allows Skins Cosmetics to focus on its growth and protect its carefully chosen concept from any attempts at infringement.